This is part of one of the e-mails sent to Jetstar on Sunday morning. This may not be the best representation of our region, but it's certainly better than what was previously printed. I am putting out the call to all of my readers to e-mail them yourself with your own version of what makes Cairns a great destination for a holiday. E-mail me too, I'd love to hear your ideas. Right now, the site is blank under the heading 'Introducing Cairns' and I sincerely hope they take the advice of locals and the many tourism leaders before deciding on what will go in that space.
Here was my suggestion;
One of the only places in the world where you can travel for thirty minutes in any direction and completely immerse yourself in a new environment, the city of Cairns is at the centre of it all. Catering to those with an adventurous spirit with spectacular diving, white water rafting and even bungy jumping, Cairns also has the ability to sooth the soul with Award winning eco-lodges and spas, located deep within the surrounding rainforest. Take a tasting tour of the Tablelands and try the gourmet local produce on offer from coffee and tea to chocolate, cheese and wine. Learn about the indigenous culture at Tjapukai and afterwards, take a trip to Kuranda via the multi-award winning Syrail cable cars. Enjoy a walk in the early evening along the beautifully designed boardwalks of the Esplanade. Also on the Esplanade, the stunning Lagoon is a haven for locals and tourists alike, a great place to spend a relaxing day. The sights and sounds of Cairns are unique and diverse and this city prides itself on having a vibrant nightlife, allowing every visitor the opportunity to have a memorable holiday, whatever your motivation.